5 reasons website speed impacts your business.
5 reasons website speed impacts your business.

Why a slow website could be costing you sales

5 reasons website speed impacts your business.

If you run a small business in Poole, Bournemouth, or anywhere in Dorset, your website should be working hard to bring you leads and sales. But if it’s slow to load, it could be doing the opposite.

Website speed isn’t just a tech issue, it affects how trustworthy your business feels, how high you rank in search engines, and whether people choose to buy from you.

In this article, I’ll share 5 key reasons website speed directly impacts your business success and how speeding up your site can lead to more customers, more sales, and a better online presence.

1. First impressions happen fast

Research has found on average it takes just 50 milliseconds for someone to form an opinion about your website. That’s less than the blink of an eye. If your homepage takes too long to load, there’s a good chance they will leave before they’ve even seen what you offer. A quick-loading site is key to making a great first impression and keeping people interested.

2. Speed boosts conversions

When it comes to converting visitors to customers studies show that improving your load time by just 1 second can lead to up to a 20% increase in conversions. Whether you want people to buy, book, or enquire, site speed makes that more likely.

3. People expect quick load times

Over half of your visitors are probably using mobile devices. And 53% of them will leave if your site takes longer than 3 seconds to load. Speed isn’t optional. It's what your customers expect.

4. Google prefers to show fast websites

Speed is a known ranking factor for major search engines like Google and Bing. That means faster websites tend to rank higher in search results, helping you get found by more customers searching in areas like Poole, Bournemouth, and across Dorset.

5. Speed builds brand trust

A slow, clunky website feels unprofessional and that affects whether a visitor trusts you. In fact, 75% of people judge your business credibility based on your website’s design, and that includes how fast it loads. A fast site feels smoother, more reliable, and more trustworthy.

Want a faster, higher-converting website?

Want a fast, conversion focused website, I've built websites for business in Poole, Bournemouth and Dorset that have significantly increased their sales.

Want to know how your site stacks up? Send over your URL using the contact form below and let me know you would like a free speed check. I'll send the results along with personalised tips to help your website work harder for your business.

Josh Samways - Web Designer

Josh Samways

Web Designer