When you’re running a small business, costs add up fast. So when platforms like Wix or Squarespace promise a “free” website that you can build yourself in a weekend, it sounds like a no-brainer. But whilst DIY websites may seem like the cheaper option upfront, they often end up costing you more than you might realise. Missed leads, lower trust, and sales that never happen as well as constant tweaking to get it just right.
If you’re based in Bournemouth, Poole or Dorset, and your website isn’t bringing in the enquiries you'd hoped for, it might be time to ask if your DIY website is holding you back?
Looks aren’t everything, function matters
DIY templates often look clean at first glance, but they’re not built with your customers in mind. Navigation might be confusing, mobile performance can be poor, and your key message might get lost. More importantly, they’re rarely optimised for turning visitors into actual leads.
Professional web design doesn’t just look good, it needs to have a strategy. Every section has a purpose, guiding visitors toward taking action. Whether that’s calling you, booking a service, or sending a message, that flow needs to feel natural and intuitive.
Is it mobile-friendly, or just mobile-ish?
In 2025, the majority of your potential customers will be viewing your website on their phones. Many DIY sites claim to be mobile-friendly, but they often fall short, text is cramped, images overlap, buttons are hard to tap, and everything just feels awkward.
A frustrating mobile experience makes people click off quickly. That’s not just a missed opportunity, it’s a signal to Google that your site isn’t offering a good experience, which can affect your search rankings.
Poor performance
DIY websites are often slow to load, bloated with unnecessary features, and not built with SEO in mind. Page speed and structure play a major role in where you show up on Google, especially in local searches. If your site isn’t built to load fast, be crawlable, and include the right keywords, it’s unlikely to be found by the people who are actually looking for you.
Your website is often your first impression
Most people will look at your website before they ever contact you. If it looks DIY or half-finished, that can send the wrong message. People might assume you cut corners, or worse, that you’re not professional. Even if that’s far from the truth.
A polished, professionally built website builds confidence. It tells potential customers that you take your business seriously, and gives them confidence they can trust you.
Ready to upgrade your website?
If you’re ready to stop losing sales and start making your website work harder, I’d love to help. I work with small businesses across Bournemouth, Poole and the wider Dorset area to create websites that not only look great but perform.
Whether you need a complete redesign or just want some honest advice, get in touch and let’s chat about how we can improve your online presence and help your business grow.
