If you're a small business owner in Bournemouth or Poole and you’re wondering why your website isn’t bringing in more leads, your Call to Action might be the problem.
You could have a beautiful website, a brilliant service, and great reviews, but if your CTA isn't clear, compelling and easy to find, you’re probably losing potential customers. A well-designed CTA can make the difference between someone simply looking at your site and someone getting in touch.
What is a Call to Action (CTA)?
A Call to Action is simply what you want your website visitor to do next. It could be:
- Get a quote
- Book your appointment
- Call now
- Send us a message
Think of it as the next logical step, guiding your customer forward. Without it, visitors are left guessing, and that often means they click away.
What Makes a Great CTA?
Not all CTAs are created equal. One that works is:
- Clear: No jargon, just plain language that tells people exactly what to do
- Visible: Easy to find, whether someone’s on desktop or mobile
- Actionable: Uses strong verbs like “Get,” “Book,” or “Send”
- Relevant: Matches where the visitor is in their journey (not everyone is ready to “Buy Now”)
If your current CTA is tucked away at the bottom of your page, or says something vague like “Submit,” it’s probably not converting as well as it could.
Why it matters for Bournemouth & Poole businesses
For many businesses in Bournemouth and Poole, your website is often the first impression people have of your business. Whether you're a tradesperson, salon owner, plumber, or local shop, your website should be working to convert casual visitors into real leads.
With so much local competition, having a strong CTA helps you stand out. It reassures potential customers that you’re easy to contact, ready to help, and professional.
How to improve your CTA today
Here are 3 simple things you can do right now:
- Place it where people can see it: Ideally above the fold (near the top of your page) and repeated at the end.
- Use strong, clear language: Make sure it's obvious what the next step is.
- Add urgency or value: e.g. “Get started today” or “Claim your discount now”
Need help improving your website’s performance?
If you're a small business in Bournemouth, Poole, or Dorset, and you're not seeing the leads you'd like from your website I can help. I specialise in web design that converts, helping local businesses get more enquiries, more calls, and more customers.
I’ll work with you to create a site that not only looks good, but actually works. That includes:
- Clear CTAs that drive results
- Mobile-friendly design
- Local SEO best practices
Let’s have a chat about how we can improve your site and get more people clicking that “Contact” button.
