The way people use the internet has changed massively over the last few years. In 2025, if your website isn’t mobile-friendly, you’re not just a little behind, you’re losing customers.
Whether you run a café in Bournemouth, an electrician in Poole, or a local shop in Dorset, most of your visitors are checking out your site from their phone. If your site looks clunky, loads slowly, or is hard to navigate on mobile, people won’t stick around, they’ll move straight on to a competitor who does have a smooth mobile experience.
Here’s why mobile-friendly design is no longer a nice to have:
Most of your customers are on mobile
Over 60% of all website traffic now comes from mobile devices. For local businesses, it’s often even higher. Think about how people search for services like:
- Pet shop in Bournemouth
- Hair salon Poole
- Best coffee near me
These are mobile-first searches, usually done on the go. If your site doesn’t load properly, is hard to navigate at a glance, or forces people to pinch and zoom just to read, they’ll leave in seconds.
Google loves mobile-friendliness
Google now uses mobile first indexing, which means it ranks your site based on how it performs on a mobile device. If your site isn’t mobile optimised, your rankings can suffer, especially for local searches.
If your site isn’t showing up when people in Bournemouth or Poole search for your service, your lack of mobile-friendliness could be a big part of the problem.
Respect for your visitors
A slow-loading site doesn’t just create frustration; it shows a lack of respect for your visitor’s time and mobile data. Every extra second waiting is a second closer to them hitting “back” and moving on. A fast, mobile-friendly website tells people you value their time and makes it easy for them to take the next step, whether that’s calling, booking, or dropping you a message.
More leads, more sales
A mobile-friendly site isn’t just about ticking a box. It’s about making it easier for people to:
- Find you in the search results
- Get the information they need quickly
- Click your “Book now” or “Call us” buttons
- Trust you enough to get in touch
The easier you make it for someone to find our about you, your services and how to contact you, the more likely they are to do it.
What does mobile friendly mean in 2025?
In today’s standards, a mobile-friendly website should:
- Load fast (under 3 seconds)
- Be responsive, adapting to all screen sizes
- Use large, legible text
- Have buttons that are easy to tap
- Make key information easy to find
- Not rely on outdated tech
Your website should be designed with mobile in mind from the start.
Is your website letting you down?
If your website was built a few years ago, or if you're using an off-the-shelf template without much thought, there’s a good chance it's not fully mobile-optimised.
As a local web designer based in Dorset, I work with small businesses across Poole, Bournemouth, Dorset, and the surrounding areas to build websites that win you sales. That means:
- Responsive layouts
- Clean, fast-loading pages
- Clear calls to action
- SEO-friendly structure
- Mobile-first design
If you’re not confident your site is performing well on mobile, let’s fix that. Get in touch and let’s build you a site that helps more people find you, trust you, and contact you, no matter what device they’re on.
