Poole Park House had recently rebranded and beautifully refurbished their rooms to offer a more high-end guest experience. They needed a website to reflect this new direction and attract the right guests. I designed a clean, elegant site that showcases their updated interiors, promotes their accommodation, and drives bookings with strong local SEO.
Poole Park House is a centrally located guesthouse offering comfortable, premium accommodation in the heart of Poole. Just steps from Poole Park and the town centre, and minutes from the beaches and harbour, it appeals to both leisure and business travellers looking for easy access to everything the area has to offer.
Following a stylish redecoration in a William Morris-inspired theme, the owners wanted a new website that matched the upgraded interiors and repositioned the guesthouse as more premium than before. The site needed to showcase the new look, highlight the prime location, and attract higher-value bookings while still appealing to a broad range of guests.
I designed a clean, minimal website that puts their new aesthetic front and centre. High-quality photography and a colour palette inspired by the interiors create a cohesive look and feel. The layout is simple and intuitive, guiding users through the accommodation options and linking seamlessly to Booking.com for reservations. Local SEO strategies helps the site perform well in search results.
The new website has helped reposition Poole Park House as a more premium option in the local market. The owners reported an increase in bookings compared to previous years, and the updated design better reflects the guest experience. With stronger visuals and a user-friendly structure, the site now supports the guesthouse’s long-term growth and appeal.
Josh has created a fantastic, modern site, which we are very proud of and are grateful to him for his efforts. From the outset, he worked with us to consider our expectations and requirements for the project. He very quickly prototyped a design that we could easily feedback on, and accordingly Josh would iterate on the design. Once happy with the finalised design, Josh rapidly created and deployed the website. The impact of creating this website has been overwhelmingly positive for the business, enabling efficiencies for customers when booking as well as reducing the admin time spent managing bookings. The website has evidently created additional opportunities for bookings as we have seen an increase in bookings compared to previous years.
Poole Park House